Wednesday, 5 September 2012

Kusama Louis Vuitton Concept Store: Selfridges London


Hi Everyone,

On Saturday I went to London and visited Selfridges on Oxford Street to see the Kusama Louis Vuitton Concept Store because of my love of Marc Jacobs, the creative director of Louis Vuitton.
The Japanese artist Yayoi Kusama has collaborated with Louis Vuitton to create a collection of clothes and accessories all containing Kusama’s signature polka dot pattern.



24 windows of the Selfridges store have been dedicated to the Kusama Louis Vuitton collection. Some contain very lifelike wax figures of Yayoi Kusama with one infront of a large revolving gold heart, some contain small dolls of Yayoi Kusama, some contain manikins sporting the collection and some windows have big bright gold letters and the dotty pattern.
 

 
 

Yayoi Kusama has lived in the open ward of a mental hospital in Japan and she commutes to her art studio every day. Marc Jacobs and Yayoi Kusama first met in 2006 and he has been a fan of her artwork for many years. He said “The obsessive character and the innocence of her artwork touch me.” Yayoi Kusama said that “Marc Jacobs’s sincere attitude towards art is the same as my own. I respect him as a wonderful designer. Louis Vuitton understands and appreciates the nature of my art. Therefore there isn’t much difference from my process of making fashion.”
 
 
 
 
 
 
I loved the concept store at Selfridges. The outside display cases looked amazing with quotations in large gold letters and dots everywhere and the clothes and accessories on display look amazing and the store inside looks incredible too. When you walk into that small part of Selfridges it feels like you’ve been transported to a strange dotty wonderland full of amazing clothes and bags decorated with large white dotty pumpkins, a signature image of Kusama’s. Some of the dotty bags and scarves are to die for, if only I could afford them *sighs*.
 
 


The concept store will be open in Selfridges until the 19th of October.


S x

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